"Emarketing Excellence: Planning and Optimizing your Digital Marketing" by Dave Chaffey and PR Smith



Rutldg / Tylr & Frnis | 2013 | ISBN: 0415533376 9780203082812 9780415533379 | 641 pages | PDF | 8 MB

A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools.

This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans.

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