A Creator¡¯s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

A Creator¡¯s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

English | ISBN: 0071791523 | 2012 | 288 Pages | PDF | 5 MB


The First How-To Strategy Guide to Transmedia Storytelling

"Phillips's book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."
-David Gale, Executive Vice President, MTV Cross Media

"Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling."
-Michelle Satter, Founding Director, Sundance Institute Feature Film Program

"An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!"
-Jeff Gomez, CEO, Starlight Runner Entertainment

"A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling."
-C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen

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