Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

English | 2014 | 337 Pages | ISBN: 113736677X | PDF | 2.2 MB

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

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