Arts Management

Arts Management

2002 | 168 Pages | ISBN: 0415236819 | PDF | 1 MB

Presenting this critical overview, at a time when interest in aesthetics and managements studies is rapidly increasing, Derrick Chong explores a vital sub-discipline: arts management. Using a diverse range of sources that include contributions from contemporary artists, prominent management theorists and the experience of arts managers, topics discussed include: arts research cultural entrepreneurship collaborations in the arts ?artistic leadership ?institutional identity ?arts marketing ?creative approaches to financing ?organizational forms and dynamics. The book makes a concerted effort to address the artistic, managerial and social obligations of arts and cultural organisations operating in contemporary urban environs. As such, it is?a must-read for students and scholars of business, management and art.

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