Blink: The Power of Thinking Without Thinking

Blink: The Power of Thinking Without Thinking
Publisher: Back Bay Books | ISBN: 0316010669 | edition 2007 | File type: PDF | 98 pages | 10,4 mb

Blink is about the first two seconds of lookingthe decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"a 24/7 mental valetthat provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

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