Branding for nonprofits: Developing identity with integrity

DK. Holland - Branding for nonprofits: Developing identity with integrity
Publisher: Allwоrth Cоmmunications | 2006-01-01 | ISBN: 1581154348 | File type: PDF | 195 pages | 6.41 mb

Branding for Nonprofitsprovides the processes, tools, and thinking needed to brand or rebrand. Author DK Hollanda pioneer in the fieldhelps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice. Addresses the connection between branding and fund-raising There are 1.6 million nonprofits in the United States. Stand out from the crowd!

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