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Business Marketing Management: B2B

Author: , Date: 01 Mar 2012, Views: ,



2009 | ISBN: 032458167X | 634 pages | PDF | 4,26 MB


Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.

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