Console Wars: Sega, Nintendo, and the Battle that Defined a Generation

Console Wars: Sega, Nintendo, and the Battle that Defined a Generation

It Books | ISBN: 0062276697 | 576 Pages | EPUB | 2014 | English | 8.34 MB

Following the success of The Accidental Billionaires and Moneyball comes Console Wars-a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.

In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.

The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.

Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

Download:

http://longfiles.com/7rhj14k8w9c9/Console_Wars_Sega,_Nintendo,_and_the_Battle_that_Defined_a_Generation.epub.html

[Fast Download] Console Wars: Sega, Nintendo, and the Battle that Defined a Generation


Ebooks related to "Console Wars: Sega, Nintendo, and the Battle that Defined a Generation" :
New Art of Defence in Chess
What It Takes to Become a Chess Master
100 Chess Master Trade Secrets: From Sacrifices to Endgames
Alexander Alekhine's Best Games: Algebraic edition
A History of Chess: The Original 1913 Edition
Rogue Trader: Lure of the Expanse
Traveller: Reft Sector
Positional Play (Grandmaster Preparation)
Gurps High-Tech
Video Game Addiction: The Cure to The Game Addiction
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.