Consumerology: The Truth about Consumers and the Psychology of Shopping, 2nd edition

Consumerology: The Truth about Consumers and the Psychology of Shopping, 2nd edition

2013-01-24 | ISBN: 1857885767 | EPUB | 228 Pages | 2.55 MB

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

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