Customize the Brand: Make It More Desirable and Drofitable



Wiley | 2002-12-03 | ISBN: 0470848227 | 192 pages | PDF | 7,3 MB

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

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