Digital Branding, Second Edition

Digital Branding, Second Edition

Kogan Page | English | 2018 | ISBN-10: 0749481692 | 232 Pages | PDF | 2.94 MB

by Daniel Rowles (Author)

Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.

The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity

"The definitive hands-on guide to digital tactics and strategy." (Ciaran Rogers, Host. of the Digital Marketing Podcast)

"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend." (Tim Ruthven, Head of Marketing Innovation, Imperial College Business School)

"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough." (Gemma Butler, Associate Director of Marketing, Chartered Institute of Marketing)

About the Author
Daniel Rowles has more than 20 years of digital marketing experience on both client and agency sides. A CIM fellow and course director, he is lead judge for their CIM Marketing Excellence award. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco


[Fast Download] Digital Branding, Second Edition

Ebooks related to "Digital Branding, Second Edition" :
The Best System Money Can Buy: Corruption in the European Union
Exploring the Rise of Fandom in Contemporary Consumer Culture
An Introduction to Sustainability, Second Edition
The Price of a Dream: The Story of the Grameen Bank
Air Transportation: A Management Perspective, 7th Edition
The Financial Times Guide to Options: The Plain and Simple Guide to Successful Strategies, 2nd Editi
Stochastic Risk Analysis and Management
Alain Durand-Lasserve, Lauren Royston - Holding Their Ground: Secure Land Tenure for the Urban Poor
Financial Analysis: A Controller's Guide
China in the International Economic Order: New Directions and Changing Paradigms
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.