Free-to-Play: Making Money From Games You Give Away

Free-to-Play: Making Money From Games You Give Away

ISBN: 0321919017 | 216 Pages | EPUB | June 16, 2013 | English | 3.11 MB

" Will's knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book-economics, gameplay, monetization, analytics and marketing-are important to consider when you're building an F2P game, and Will covers each with an easy-to-digest style." -Ian Marsh, co-founder, NimbleBit
Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like.
Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you'll find: Psychology behind player decisions and the motivations to play

    Simple and accessible explanations of the math and economic theories behind F2P, including working examples
      Processes for capturing and using player data to improve your game
        Marketing tips on positioning your game and attracting players
          Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.


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