Going to the Mines to Look for Diamonds: Experimenting with Military Recruiting Stations in Malls



Ronald D. Fricker, «Going to the Mines to Look for Diamonds: Experimenting with Military Recruiting Stations in Malls»
RAND | ISBN: 083303443X | 2003 | File type: PDF | 149 pages | 2.3 mb

Describes RAND's evaluation of performance (recruit-production cost, cost-effectiveness) of first year of operation of a prototype marketing-enhanced recruiting station (MERS) located in outlet mall in northern Virginia. Evaluation includes statistical information on performance indicators, description of services' use of station, conclusions on MERS concept potential, and recommendations for experimental use of prototype station.

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