Identify: Building Brands Through Letterhead Logo and Business Cards

Publisher: Rotovision (January 1, 2003) | ISBN-10: 2880467233 | PDF | 1,8 Mb | 160 pages

Identify provides practical advice for designers and their clients on creating effective corporate identity.
This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms.
For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.

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