Information Visualization: Perception for Design

Information Visualization: Perception for Design
Publisher: Morgan Kaufmann | Number Of Pages: 486 | 2004-04-07 | ISBN-10: 1558608192 | 35 mb
Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data?

This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applicationsresulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.

*First work to use the science of perception to help serious designers and analysts optimize understanding and perception of their data visualizations.

* Major revision of this classic work, with a new chapter on visual thinking, new sections on face perception and flow visualization, and a much expanded chapter on color and color sequences.

*New to this edition is the full color treatment throughout, to better display over 400 illustrations.
Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why? Information Visualization: Perception for Design explores the art and science of why we see objects the way we do.
Although more technical than most graphic design books, the book is intended to make [the data from the science and study of visualization] available to the non-specialist. Each chapter focuses on a different facet of human vision, like Lightness, Brightness, Contrast, and Constancy in chapter 3, or Static and Moving Patterns in chapter 4.

Although the author tries to put a great deal of scientific research data into pedestrian terms, the nature of the subject matter and the papers from which he culls his information make this task an uphill battle from the start. As a result, the book is full of valuable information, but it may not necessarily be right for the average graphic designer looking for a new inspirational spin. Serious interface designers, presentation designers, data analyzers, or any artist tasked with presenting ideas in a visual format, though, should come away from Information Visualization with a clearer understanding of the inner workings of perception. At the very least, they'll be able to explain why yellow text against blue is a good combination. Mike Caputo

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