Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice, 2 edition



English | ISBN: 0321884817 | 2013 | 368 pages | PDF, EPUB | 21 MB

Computer hardware no longer provides a competitive edge.

Software has become a broadly shared commodity.

A new differentiator has emerged in information technology: user experience (UX).

Executives recognize that the customer satisfaction that applications and websites provide directly impacts a companys stock price.

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