Kundenruckgewinnungsmanagement im stationaren Einzelhandel



German | ISBN: 3834930539 | 2011 | 276 pages | PDF | 3 MB

Das Management von Kundenbeziehungen leistet einen wichtigen Beitrag zum Unternehmenserfolg. Insbesondere die Ruckgewinnung abgewanderter Kunden geniebt in diesem Zusammenhang eine stetig wachsende Bedeutung.

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