Leading Pharmaceutical Innovation

Leading Pharmaceutical Innovation

English | 3 Mar. 2008 | ISBN: 3540776354 | 193 Pages | PDF | 2 MB

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices.

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