Let Them Eat Cake

Let Them Eat Cake

English | 1 Jan. 2005 | ISBN: 0793193079 | 325 Pages | PDF | 4 MB

This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In Let Them Eat Cake: Marketing Luxury to the Masses As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market.

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