Managing the Design Process-Concept Development: An Essential Manual for the Working Designer



2010 | HQ PDF | ISBN: 1592536174 | 208 pages | 100 Mb


This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school¡ªit¡¯s learned on the job, making this an invaluable reference for designers.

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