Marketing Challenges in a Turbulent Business Environment

Marketing Challenges in a Turbulent Business Environment

English | ISBN: 3319194275 | 2016 | 760 Pages | PDF | 36 MB


Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades was "assuring high satisfaction and strong customer loyalty." Today, the global economic climate remains unstable; plus, consumers ever changing desires, coupled with instantaneous communication enabled by social media and mobile technology all come together to stir up market turbulence. This volume explores how the blends of traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download:

http://longfiles.com/6eduhixt2eyi/Marketing_Challenges_in_a_Turbulent_Business_Environment.pdf.html

[Fast Download] Marketing Challenges in a Turbulent Business Environment


Ebooks related to "Marketing Challenges in a Turbulent Business Environment" :
Micro-Performance During Postwar Japan's High-Growth Era
Green Development in China: Models and Discussions
The Inner Lives of Markets: How People Shape Them-And They Shape Us
Corporate Governance and Corporate Social Responsibility of Indian Companies
Raising the Floor: How a Universal Basic Income Can Renew Our Economy and Rebuild the American Dream
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
The Caucasian Tiger: Sustaining Economic Growth in Armenia By Saumya Mitra; Douglas Andrew; Bartek K
Principles of Economics, 4th Edition
The Supply Chain Network @ Internet Speed: Preparing Your Company for the E-Commerce Revolution
The Roles of Law and Politics in China's Development
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.