Marketing Green Buildings: Guide for Engineering, Construction and Architecture

Marketing Green Buildings: Guide for Engineering, Construction and Architecture

2006 | 262 Pages | ISBN: 0881735280 | PDF | 32.8 MB

Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEEDin green building projects.

Download:

http://longfiles.com/qbdwddx7to46/Marketing_Green_Buildings_Guide_for_Engineering-_Construction_and_Architecture.pdf.html

[Fast Download] Marketing Green Buildings: Guide for Engineering, Construction and Architecture


Ebooks related to "Marketing Green Buildings: Guide for Engineering, Construction and Architecture" :
The Genesis of Roman Architecture
Robotic Fabrication in Architecture, Art and Design 2016
Elements of Parametric Design
Thick Space: Approaches to Metropolitanism
Universe of Stone: A Biography of Chartres Cathedral
The Other Architecture: Tasks of Practice Beyond Design by Ralph W. Liebing[Repost]
Shape as Memory
Field Guide to New England Barns and Farm Buildings
Contemporary Details (Whitney Library of Design)
Sustainable Site Design: Criteria, Process, and Case Studies for Integrating Site and Region in Land
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.