Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment

2002 | 284 Pages | ISBN: 0793159636 | PDF | 2 MB

This book could change the way you think about marketing.For some reason when i think marketing i think men, not any more. This book has some valuable insights into who spends the cash and what on, and most importantly how to get your hands on some of that money.

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