Neuromarketing im Internet: Von der Website zum interaktiven Kauferlebnis



2012 | ISBN: 3648029479 | German | 252 Pages | PDF | 13.95 MB

Auch der Online-Kauf ist eine Emotionsentscheidung. Die meisten klassischen Webseiten versagen vollig dabei, auch den Menschen im Surfer anzusprechen.

Dieses Buch zeigt Ihnen, wie sich die Erkenntnisse der Hirnforschung fur Web Sales nutzen lassen.

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