Neuromarketing in Food Retailing

Neuromarketing in Food Retailing

2017 | ISBN: 9086863000 | English | 169 Pages | PDF | 3 MB

'Neuromarketing in food retailing' provides the reader with fundamental theoretical and practical neuromarketing issues applied in food retailing. It covers essential terminology, interdisciplinary relations of neuromarketing and neuropsychology, ethical issues, neuromarketing research methods and applications from the sphere of consumer behaviour, visual merchandising in retailing and services. A final chapter is devoted to the future of neuromarketing including new trends in marketing and technologies as well as augmented reality and virtual reality. The book provides the readers (university students, scholars, retailers and other professionals) with tips on how to use neuromarketing techniques to reveal and understand hidden consumer reactions and make conditions for shopping more convenient and effective.


[Fast Download] Neuromarketing in Food Retailing

Ebooks related to "Neuromarketing in Food Retailing" :
Advanced Selling Strategies
The Non-Designer's Presentation Book: Principles for effective presentation design, 2nd Edition
The Road Ahead for America's Colleges and Universities
The Economics of American Art: Issues, Artists and Market Institutions
The Political Economy of the Investment Treaty Regime
Researching Entrepreneurship
How to Choose Winning Stocks: Rewriting Formula
Earnings Management
Project Management Handbook
The International Handbook of Shipping Finance: Theory and Practice
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.