New Technologies and Branding

New Technologies and Branding

2018 | ISBN-10: 1786301970 | 214 Pages | PDF | 2 MB

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.


[Fast Download] New Technologies and Branding

Ebooks related to "New Technologies and Branding" :
Renewable Energies: Business Outlook 2050
Sustainable Urban Logistics: Planning and Evaluation
Partial Least Squares Structural Equation Modeling: Recent Advances in Banking and Finance
American Tianxia : Chinese Money, American Power, and the End of History
Frugal Value : Designing Business for a Crowded Planet
Operational Risk Assessment: The Commercial Imperative of a more Forensic and Transparent Approach
The Consultant's Legal Guide [A Business of Consulting Resource]
Research in Finance, Volume 21 From JAI Press
Todd Lofton - Getting Started in Futures
CIMA - C02 Fundamentals of Financial Accounting: Practice Revision Kit
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.