Perspectives on Consumer Behaviour

Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications

English | ISBN: 3030473791 | 2020 | 358 Pages | EPUB, PDF | 9 MB

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government`s role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

Download:

http://longfiles.com/01s22c2dusrz/Perspectives_on_Consumer_Behaviour_Theoretical_Aspects_and_Practical_Applications.pdf.html

[Fast Download] Perspectives on Consumer Behaviour


Related eBooks:
Business and Social Media in the Middle East
Sentence Correction GMAT Preparation Guide, 4th Edition (Manhattan GMAT Preparation Guides) (8 Guide
Handbook on Innovation Systems and Developing Countries
Time and Media Markets (Routledge Communication Series)
The British Insurance Industry Since 1900
Boilerplate: The Foundation of Market Contracts
The Art of Captivating Conversation: How to Be Confident, Charismatic, and Likable in Any Situation
The Antitrust Enterprise: Principle and Execution
Directory of Publishing 2011: United Kingdom and The Republic of Ireland
Project Management: Best Practices: Achieving Global Excellence
Modern Macroeconomics: Its Origins, Development And Current State
Excuse Me
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.