The Designer's Commonsense Business Book

The Designer's Commonsense Business Book

1992 | ISBN: 0891343733 | 192 Pages | PDF | 100 MB

A comprehensive reference book for every port of your design business: how to set up your business, build and expand your business base, and develop your long-term business plan.

What's the secret to being a successful designer? It's the good solid business planning you need in order to do more than "Just make a living" at what you love to do. This book teaches you the nuts-and-bolls commonsense business practices you didn't learn in design or an school. It takes you from the insecurities of setting up a business through the maze of networking, pricing, self-promorion and record-kecping, and on to how - and why - to set up a long-term business plan.

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