Applicability of Web 2.0 tools for customer retention

English | 9 Sept. 2015 | ISBN: 1517282837 | 88 Pages | PDF | 1.42 MB

The outcome of this paper shows that Web 2.0 tools offer many possibilities in order to retain customers and especially the two applications Facebook and Twitter can be used therefor.

However, by implementing Web 2.0 tools into a company¡¯s marketing strategy also problems can occur, especially if not used with sufficient knowledge.


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