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Public Relations Strategy

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Kogan Page | ISBN:0749435410 | 2001-12-15 | 160 Pages | PDF | 1 Mb

This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy.

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