Re-Thinking the Network Economy: The True Forces That Drive the Digital Marketplace



Re-Thinking the Network Economy: The True Forces That Drive the Digital Marketplace
Publisher: AMACOM | ISBN: 0814406491 | edition 2002 | File type: PDF | 210 pages | 12,6 mb
Once upon a time, it was widely thought that Internet commerce could exist apart from traditional business strategy, and that all the known financial models previously relied on could be disregarded. What has become eminently apparent since the dot-com collapse is that standard economic theories apply to Internet business just as much as they do to any other enterprise. Many dot-coms have failed, but e-commerce isn't going away, and business leaders need to understand what went wrong in order to dominate in the real new economy. Rethinking the Network Economy examines exactly where, how, and why so many e-commerce firms went wrong, and how, utilizing traditional economic concepts, businesses can build the foundation for success in the future.


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