Oxford University | English | 2018 | ISBN-10: 0198777191 | 200 Pages | PDF | 1.61 MB

by Yves Doz (Author), Keeley Wilson (Author)

In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that journey and distils observations and learning points for anyone keen to understand what drove Nokia's amazing success and sudden downfall.

With privileged access to Nokia's senior managers over the last twenty years followed by a more concerted research agenda from 2015, the authors describe and analyze, the various stages in Nokia's journey. The book describes leaders making strategic and organizational decisions, their behavior and interactions, and how they succeeded and failed to inspire and engage their employees. Perhaps most intriguingly, it opens the proverbial 'black box' of why and how things actually happen at the top of organizations.

Why did things fall apart? To what extent were avoidable mistakes made? Did the world around Nokia change too fast for it to adapt? And, did Nokia's success contain the seeds of its failure?

The book's greatest achievement is a management theory. If you want to learn about the management and development organizations, the book thus offers a very interesting perspective as a case study. * Petri Sajari, Helsingin Sanomat * Doz and Wilson's cognition-organization-relationships-emotion (CORE) framework serves to construct a convincing explanation for Nokia's dramatic change of fortunes during the early 21st century. Their book will become an indispensable reference for the study of managerial responses to technological disruption. * Robert Burgelman, Edmund W Littlefield Professor of Management, Stanford Graduate School of Business * Ringtone is an eminently readable and incisive account of the dramatic rise and radical collapse of the Nokia mobile handset business. Its analytics provide valuable lessons well beyond both the case and the field of business strategy. * John Zysman, Professor of Political Science, University of California, Berkeley * The Authors dig beyond generally accepted wisdom to show that Nokia DID understand all the challenges ahead but crucially lacked the ability to implement the changes required to transition from an entrepreneurial hardware company to an internet platform provider. The rigorous analysis and explanation offer valuable lessons to everyone. * Andrea Cuomo, Executive Vice President, Advanced Systems Technology, STMicroelectronics * This carefully crafted account of the rise and fall of Nokia provides academics and practitioners alike a clear account of the antecedents of corporate success and also failure. By showcasing the enablers and disablers of this once powerful company readers can perhaps learn to achieve the elusive goal of building organizations that last! * Ranjay Gulati, Jaime and Josefina Chua Tiampo Professor of Business Administration, Harvard Business School * Doz and Wilson offer a sharp and insightful analysis of the rise and fall of Nokia. Doz's long-term involvement with Nokia is reflected in the key contribution of the book - a captivating account of the collapse of Nokia's mobile phone business that combines environmental explanations such as creative destruction with a reflection of strategic decisions made at key turning points. A must read for anyone interested in Nokia's recent history. * Eero Vaara, Professor of Organization and Management, Aalto University School of Business * An insightful analysis of a company I thought I knew well. If only Nokia's leadership had had this knowledge earlierbut as we know, this is never the case! Two key takeaways: there is always a human and human relationships in the center and secondly, navigating complexity is of paramount importance going forward. Today more than ever. * Antti Herlin, Chairman of Kone Corporation *

About the Author
Yves Doz is the Solvay Chaired Professor of Technological Innovation at INSEAD. He was Dean of Executive Education (1998-2002) and Associate Dean for Research and Development (1990-1995) at INSEAD. His research on the strategy and organization of multinational companies led to numerous publications, including several books, in particular The Multinational Mission: Balancing Local Demands and Global Vision, co-authored with CK. Prahalad (1987) and From Global to Metanational: How Companies Win in the Knowledge Economy co-authored with Jose Santos and Peter Williamson (Harvard Business School Press, 2001). His research work won numerous awards, in particular a Distinguished Scholar Award from the Academy of Management (2003) and an election as "Inaugural Fellow of the Strategic Management Society" (2005). Prof. Doz was elected Fellow of the Academy of Management (2006), and was also nominated by The Economist as one of a handful of European 'Management Gurus'.

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