Schnelles Denken, langsames Denken by Daniel Kahneman
Siedler Verlag; Auflage: 15 (21. Mai 2012) | ISBN: 3886808866 | PDF - EPUB | 624 pages | 3 MB
Intuition oder Vernunft? - Menschliches Verhalten und das Verstandnis von Wirtschaft Wie treffen wir unsere Entscheidungen? Warum ist Zogern ein uberlebensnotwendiger Reflex, und was passiert in unserem Gehirn, wenn wir andere Menschen oder Dinge beurteilen? Daniel Kahneman, Nobelpreistrager und einer der einflussreichsten Wissenschaftler unserer Zeit, zeigt anhand ebenso nachvollziehbarer wie verbluffender Beispiele, welchen mentalen Mustern wir folgen und wie wir uns gegen verhangnisvolle Fehlentscheidungen wappnen konnen.
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