Selling Above and Below the Line: Convince the C-Suite. Win Over Management. Secure the Sale



English | Feb 11, 2015 | ISBN: 0814434835 | 256 Pages | EPUB/MOBI/AZW/PDF (Converted) | 5 MB

Cost, service, functionality - good sales people know the value propositions that speak to frontline managers. But there's another crucial player in the buying decision, with an entirely different set of criteria.

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