Edition 2006 | 234 Pages | ISBN: 0646462229 | PDF | 2 MB
Small Business, Big Opportunity: Winning the Right Customers through Smart Marketing and Advertising, reveals the secrets of successful small business marketing and advertising across all industry categories, from retail to professional services.
Small Business, Big Opportunity hits 100,000 copies!
Rob Hartnett’s latest book published and distributed by Sensis has reached some 100,000 copies which are now in the hands of business owners in just over 12 months.
We continue to get positive feedback from business owners and the media alike.
According to Australian Publishers Association bestseller survey, only two books in the year to March this year sold over 100,000 copies – the CSIRO Total Wellbeing Diet and Spotless by Shannon Lush and Jennifer Flemming.
About Small Business, Big Opportunity
With 1,282,000 small and medium-sized businesses in Australia, it is perhaps little wonder that one of the biggest selling books in Australia this year will be a marketing and advertising guide for business.
“Owners of small business are usually time poor, so the idea of the book is to give them advertising and marketing information in small bites so they can digest it and enact it,’’ Hartnett said.
“Marketing is about attracting new customers and keeping the ones you have. A lot of small businesses shy away from marketing because they feel it is the domain of big business, with well-staffed marketing departments and large budgets.
“The book is intended to dispel those myths and show business owners how marketing can contribute to the bottom line.’’
The 234-page guide is divided into 21 categories for easy navigating. These categories include Marketing to Drive Profits, Marketing Systems, Winning The Customer’s Heart, Search Engine Marketing, Outdoor Advertising and Creating Advertising That Sells.
Some comments on Small Business, Big Opportunity
“Your’e book is an excellent read. We will give the book a promo on our site.”
Robert Gerrish, Flying Solo
“Rob Hartnett’s book is a marketing ideas starter…” Robert Gottliebsen
“Rob I just finished your book. Thanks for all the great info this one is a classic.” Will Cunico
“Rob I love the energy and the ideas in your new book” Judith Bennett RMIT School of Entrepreneurship
“The ultimate guide for small business” Gold Coast Business News
“Rob Hartnett specialises in helping business owners take their enterprises to the next level.” Herald-Sun
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