Social Marketing: Behavior Change for Social Good

Social Marketing: Behavior Change for Social Good

English | ISBN: 1544351496 | 2019 | 624 Pages | EPUB | 16 MB

Successful social marketing holds the power to change the world.

For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.

Download:

http://longfiles.com/r4kmnhq2eox1/Social_Marketing_Behavior_Change_for_Social_Good.epub.html

[Fast Download] Social Marketing: Behavior Change for Social Good


Related eBooks:
Studying Organization: Theory and Method (Handbook of Organization Studies, Vol 1)
Female Ambition: How to Reconcile Work and Family
Budgeting for Women's Rights: Monitoring Government Budgets for Compliance with CEDAW (Concepts and
Legal Tech and the New Sharing Economy
Socio-Economic Development in Xinjiang Uyghur Autonomous Region: Disparities and Power Struggle in C
Intelligent Techniques in Engineering Management: Theory and Applications
Making and Bending International Rules: The Design of Exceptions and Escape Clauses in Trade Law
Lectures on Macroeconomics
Financial Management in the Public Sector: Tools, Applications, And Cases
OECD Development Co-Operation Peer Reviews: France 2018
Financializing Poverty: Labor and Risk in Indian Microfinance
Sustaining Entrepreneurship and Economic Growth
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.