Social Media and Public Relations: Eight New Practices for the PR Professional



2012 | 176 Pages | ISBN: 0132983214 | EPUB + PDF | 4 MB + 4 MB

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.

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