Make Your Own Waves: The Surfer's Rules for Innovators and Entrepreneurs

Make Your Own Waves: The Surfer's Rules for Innovators and Entrepreneurs

English | ISBN: 0814437230 | 2016 | PDF | 192 Pages | 2 MB

Like the ocean, the marketplace constantly changes and today's cresting "reward" becomes tomorrow's crashing "risk." Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence每and they relish a challenge. So it's no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro Cameras, O'Neil, Reef, Quicksilver). Packed with stories of surf innovators, entrepreneurs, and legends, "Make Your Own Waves" reveals 10 rules of the water, including: - Learn to swim每the basics set the stage for everything - Get wet每you can't succeed if you stick to the shore - Always look "outside"每watch for what's coming or you may miss a better opportunity - Commit, charge, shred每you have to go all out to be all in - Never turn your back on the ocean每always stay in touch with the marketplace and the customer - Stay stoked每desire drives success Even the best surfers fall, but they learn from their wipeouts and paddle back out to once again push the edge, knowing that with big waves come big opportunities.

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