Redskins: Insult and Brand

Redskins: Insult and Brand

ISBN: 0803278640 | 2016 | EPUB/PDF | 256 Pages | 1 MB

The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognizable, popular, and profitable brand.


And yet "redskins" is a derogatory name for American Indians.

The number of grassroots campaigns to change the name has risen in recent years despite the current team owner's assertion that the team will never do so. Franchise owners counter criticism by arguing that the team name is positive and a term of respect and honor that many American Indians embrace. The NFL, for its part, actively defends the name and supports it in court.

Prominent journalists, politicians, and former players have publicly spoken out against the use of "Redskins" as the name of the team. Sportscaster Bob Costas denounced the name as a racial slur during a halftime show in 2013. U.S. Representative Betty McCollum marched outside the stadium with other protesters--among them former Minnesota Vikings player Joey Browner--urging that the name be changed.

Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL-a multibillion-dollar entity that accepts public funds-as well as popular attitudes toward Native Americans today.

Download:

http://longfiles.com/wtfyyhc6al0p/Redskins_Insult_and_Brand.epub.html

[Fast Download] Redskins: Insult and Brand


Ebooks related to "Redskins: Insult and Brand" :
Bike Tribes: A Field Guide to North American Cyclists
Knack Hiking & Backpacking: A Complete Illustrated Guide
Triphasic Training: A Systematic Approach to Elite Speed and Explosive Strength Performance
Final Wicket: Test and First Class Cricketers Killed in the Great War
Ball Don't Lie: Myth, Genealogy, and Invention in the Cultures of Basketball
The Hardy Boyz: Exist 2 Inspire
Don't Put Me In, Coach: My Incredible NCAA Journey from the End of the Bench to the End of the Bench
Boxing: A Cultural History
101 Delaware Wing-T Drills
The Fish's Eye: Essays About Angling and the Outdoors
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.