Starting an iPhone Application Business for Dummies



Starting an iPhone Application Business for Dummies By Aaron Nicholson, Joel Elad, Damien Stolarz
Publisher: John Wiley Sons 2009 | 432 Pages | ISBN: 0470524529 | File type: PDF | 8 mb


Making Everything Easier!
Starting an iPhone® Application Business for Dummies
Learn to:
Find your niche, develop a great idea, and build your brand
Develop a business model and revenue strategies for success
Build your development team from the ground up
Use marketing and pricing surveys, reviews, and blog marketing

Make money from your Phone app ideas with this easy–to–follow advice!
Got some great ideas for iPhone apps? Here′s how to turn them into a profitable business. This friendly guide helps you learn what goes into a successful app, how to price and market it, what the App Store expects from you, and even how to build a successful business team. You bring the ideas, and this book will help you with the rest!
What′s out there ?test the business climate, learn about the development platform, and see how others have succeeded
The incredible iPhone ?thoroughly understand its unique capabilities
Who′s your customer? ?get a clear picture of the niche your apps can fill and learn to reach your customers
Make it sticky ?find out what makes an app so appealing that users stick with it
Development dos and don′ts ?learn how to plan your app, test thoroughly, anticipate development costs, and keep it legal
Pricing peculiarities ?examine revenue models, learn how to price your apps, and see how quot;freequot; can actually pay off
Get buzzy ?build quot;buzzquot; with demo YouTube videos, blog entries, reviews, and endorsements
Brand it ?get tips on creating and reinforcing your brand image
Open the book and find:
How to get users to promote your app
What kinds of apps generate the most interest
How to protect your idea
Why you might want to give your app away
Tips on choosing your team
How to register as an Apple developer
Advice on estimating development costs
When to pay for


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