Strategic Adaptation: Cross-Cultural Differences in Company Responses to Economic Crisis

2012 | ISBN-10: 3709104548 | PDF | 270 pages | 2 MB

How do companies adapt their strategies when they are faced with a global economic crisis? Do managers in different countries differ in the way they react to major changes in their companies¡¯ environment? Is national culture influencing adaptation strategies in times of crisis? ¡°Strategic Adaptation¡± explores the processes that are at work when companies adapt to environmental change ¨C from strategic issue diagnosis and decision-making processes (including political behaviour and conflicts) to the specific strategic actions in response to economic downturn. Based on both a qualitative and a quantitative empirical study among managers in Austria and Slovenia, this book explores how firms in the two countries strategically reacted to the 2008-09 financial and economic crisis and ¨C taking cultural differences into account ¨C how their decision processes and strategic actions in response to the crisis differed.


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