Strategic Uses of Social Media for Improved Customer Retention

Strategic Uses of Social Media for Improved Customer Retention

IGI Global | English | 2017 | ISBN-10: 1522516867 | 322 Pages | PDF. EPUB | 3.58 + 12.21 MB

by Wafaa Al-Rabayah (Editor),? Rawan Khasawneh (Editor),? Rasha Abu-shamaa (Editor)

This book is a pivotal reference source for the latest scholarly research on the implementation of online social networks in modern businesses and examines how such networks allow for a better understanding of clients and customers

About the Author
Wafaa Al-Rabayah, Toledo College, USA.Rawan Khasawneh, Jordan University of Science and Technology, Jordan.Rasha Abu-shamaa, Yarmouk University, Jordan.Izzat Alsmadi, Boise State University, USA.

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