Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy, 3rd Edition

Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy, 3rd Edition

2017 | ISBN-10: 3319495402 | 424 Pages | PDF | 7 MB

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

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