The Brand Within: The Power of Branding from Birth to the Boardroom



2010 | 256 Pages | ISBN: 0982596219 | EPUB | 3 MB

According to the U.S. Census Bureau, every day nearly 2,500 people go into business for themselves. Their firms account for 78 percent of U.S. businesses and $951 billion in receipts. Entrepreneurship is abundant in America, especially in the current economic crisis, but how do these companies stand out from the rest in order to succeed?

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