The Commercial Appropriation of Personality

Author: , Date: 27 Oct 2010, Views:

Huw Beverley-Smith, "The Commercial Appropriation of Personality"
Cam-dge | 2004 | ISBN: 0521052521 | 404 pages | File type: PDF | 1,5 mb

Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.
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