The Cult of the Customer

The Cult of the Customer

English | April 6, 2009 | ISBN: 0470404825 | 256 Pages | PDF | 1.95 MB

In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases - from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer - and shows how you can do it too.
Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

Download:

http://longfiles.com/ah14nsaaqd0n/The_Cult_of_the_Customer.pdf.html

[Fast Download] The Cult of the Customer


Related eBooks:
Infrastructure Project Finance and Project Bonds in Europe
House of Debt: How They (and You) Caused the Great Recession, and How We Can Prevent It from Happeni
Peer-to-Peer Lending with Chinese Characteristics
The Future International Manager
The Politics of Quasi-Government: Hybrid Organizations and the Dynamics of Bureaucratic Control (The
International Economic Law
Introduction to Statistical Methods for Financial Models
TRIPS plus 20: From Trade Rules to Market Principles
Essential Option Strategies: Understanding the Market and Avoiding Common Pitfalls
Essays on Sustainability and Management: Emerging Perspectives
Financial Engineering and Computation: Principles, Mathematics, and Algorithms
The Job: Work and Its Future in a Time of Radical Change
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.