The Design of Business: Why Design Thinking is the Next Competitive Advantage



2009 | ISBN-10: 1422177807 | EPUB | 256 pages | 0,4 MB

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

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