The Fundamentals of Creative Design



re than 200 color photos, plus 50 black and white illustrations, provide an illuminating, highly visual introduction to the key elements of graphic design. Each subject matter, or “fundamental,” uses detailed diagrammatic explanations to help students understand the basics. Formats and printing, layout, image and color usage, and more all receive the same in-depth treatment, always with an emphasis on real life application and possibilities.

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