The Handbook of International Advertising Research

The Handbook of International Advertising Research

English | 21 Mar. 2014 | ISBN: 1444332376 | 656 Pages | PDF | 4 MB

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.

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