The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy

Alexander Manu, quot;The Imagination Challenge: Strategic Foresight and Innovation in the Global Economyquot;
Peachpit Press | 2007 | ISBN: 0321413652 | 272 pages | File type: PDF | 3 mb
Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the interest of efficient and predictable productivity, institutions such as schools and businesses routinely hinder those impulses. The most innovative products and services, author Alexander Manu argues, arise out of the behaviors of playthe ability to imagine, without limits, the question quot;What ifˇ­?quot;

Manu's engaging and inspiring book offers companies a wealth of practical advice and tactics to unleash their full creative potential and break ahead of the crowd. Manu's provocative, insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world scenarios and conversations with leading innovators such as MIT's Mitchel Resnick. Readers will learn strategies to:
Open their companies' eyes to unseen opportunities
Spark the imagination and trigger the potential of product innovation teams
Turn inspired ideas into successful products and services.

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